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Realizing Value From Tablet-Supported : Cases From the Banking Industry
ISBN
978-961-232-276-2
Type
conference paper
Date Issued
2014-06-01
Author(s)
Research Team
IWI2
Abstract
Tablet computers (tablets) have gained much attention in research, the application in a banking industry context remains somewhat unexplored. In particular, tablets could enhance customer-facing business processes, such as face-to-face advisory processes in the banking industry. This paper analyses the potentials of tablet-supported customer advisory and the impact on the advisory process based on expert interviews with three financial institutes. The study provides evidence that tablets promise to add value in a face-to-face advisory situation and may have an impact to the traditional advisory process.
Project(s)
Language
English
Keywords
advisory process
tablets
banking
mobile
value creation
case study
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Research Volume
Publisher
Moderna Organizacija
Publisher place
Kranj
Start page
14
End page
27
Pages
14
Event Title
The 27th Bled eConference "eEcosystems"
Event Location
Bled, Slovenia
Event Date
01.-05.06.2014
Subject(s)
Division(s)
Eprints ID
235571