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Management and Mismanagement of Small Accounts in Business-to-Business Markets
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Management and Mismanagement of Small Accounts in Business-to-Business Markets
Type
conference paper
Date Issued
2018
Author(s)
Schmitz, Christian
Lee, You-Cheong
Isenberg, Lukas
Lilien, Gary
Language
English
HSG Classification
contribution to scientific community
Event Title
2018 AMA Winter Academic Conference
Event Location
New Orleans, LA, USA
Event Date
23.-25.02.2018
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101554
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
254927