Does Customer Demotion Jeopardize Loyalty

Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2009
Author(s)
Wagner, Tillmann
;
Hennig-Thurau, Thorsten
;
DOI
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
American Marketing Association
Publisher place
Chicago
Volume
73
Number
3
Start page
69
End page
85
Pages
17
URL
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
47687
File(s)
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090500 Journ. of Marketing.pdf

Size

218.48 KB

Format

Adobe PDF

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