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JMM Forum : Directions in current media management research
Journal
The International Journal on Media Management
ISSN
1424-1277
ISSN-Digital
1424-1250
Type
journal article
Date Issued
2010-06-08
Author(s)
Shaver, Dan
Abstract
Media management is a young discipline that is generating a body of interesting research published in academic books and journals and presented at numerous international conferences. Scholarly associations support media management and economics (MME) research by sponsoring MME divisions and associations dedicated to the topic in Europe, Asia, and Latin America.
To encourage more discussion and exchange of ideas between members of
this diverse audience, we are starting a forum for discussion and dialogue about topics addressing the future directions, open issues, and relevance of media management.
To initiate the discussion, the editors have invited the leaders of four academic associations that represent media management scholars around the world to submit editorials. In the following pages you will find contributions from Gracie Lawson-Borders, Chair of the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication; Aldo van Weezel, President of the Latin American Media Management Association; Yu Guoming, President of the Chinese Academy of Media Economy and Management; and Lucy Küng, President of the European Media Management and Education Association. They were asked to address any topic or issue that the writer feels is being neglected, misinterpreted, or even over-studied and that should be considered by other scholars in the field. The essays represent a starting point for more extended discussion in these pages of issues raised by those four authors.
To encourage more discussion and exchange of ideas between members of
this diverse audience, we are starting a forum for discussion and dialogue about topics addressing the future directions, open issues, and relevance of media management.
To initiate the discussion, the editors have invited the leaders of four academic associations that represent media management scholars around the world to submit editorials. In the following pages you will find contributions from Gracie Lawson-Borders, Chair of the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication; Aldo van Weezel, President of the Latin American Media Management Association; Yu Guoming, President of the Chinese Academy of Media Economy and Management; and Lucy Küng, President of the European Media Management and Education Association. They were asked to address any topic or issue that the writer feels is being neglected, misinterpreted, or even over-studied and that should be considered by other scholars in the field. The essays represent a starting point for more extended discussion in these pages of issues raised by those four authors.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Routledge
Publisher place
Philadelphia
Volume
12
Number
1
Start page
39
End page
40
Pages
2
Subject(s)
Division(s)
Eprints ID
60306