In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industries
Language
English
Keywords
Media Management
Media Economics
HSG Classification
not classified
Refereed
Yes
Publisher
Institut für Medien und Kommunikationsmanagement, MCM