Research Brand Equity
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abstract
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A method for the valuation of research brands is going to be
developed, recommendations for the strengthening of (industrial)
research brands and for research marketing will be deduced. Main
target audience are Swiss companies with high R&D intensity. The
dissemination of the results will be achieved through a) the project
partner with large companies as main target clients and b) the
dissemination partner with small and medium sized R&D intensive
companies as main target clients.
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keywords
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partner
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IBM Zurich Research Lab, BGW AG
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type
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applied research project
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status
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ongoing
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start of project
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2007
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end of project
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2009
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additional informations
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Press
Release
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topics
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methods
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contact
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Wolf Rumsch
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additional links & downloads
