Wirtschaftsethik - Individualmoral oder Rahmenordnung? : Ein Beitrag zum Einfluss der Verhaltensökonomik auf die Wirtschaftsethik

This essay examines the influence of the latest findings in behavioral economics on the plausibility of approaches in business ethics. As is well known, the former has broken up the supremacy of economic man as the prototype of an economic actor and, by and large, replaced it with a more nuanced picture that does, among other things, justice to altruistic intentions of actors. As opposed to prior research we argue that these findings do not support approaches in business ethics that regard the individual as the primary place of morality but rather ones that find the place of morality first and foremost in an economy's framework.