Multirational management : Mastering conflicting demands in a pluralistic environment

More and more organisations are confronted with an environment from which they receive contradictory demands and expectations. Big corporations have to conduct excellent, but also academically recognised, research; hospitals are no longer merely run according to the successes aspired to by health professionals, but also on the basis of economic valuation standards; and administrations and public companies are caught between government regulations and the market, and family businesses between the family and competition. To satisfy these different demands at the same time and on a permanent basis constitutes the central challenge of multirational management.

This book explains the concept of multirational management and illustrates it with many practical examples. It has primarily been written for "reflective practitioners" and students. It offers a valuable foundation for learning to "read" pluralist organisations. Its perspective and terminology will enable members on pluralist organisations to better communicate.