Customer Loyalty in the Automotive Industry - Results of a Causal Analytical Study for new and used Car Owners`
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fulltext etc.
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no fulltext attached
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versione breve
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tipo
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papier de conférence (English)
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parole chiave
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nome della conferenza
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Annual Conference of the European Marketing Academy
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data della conferenza
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1-1-1998
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editore dei proceedings
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Proceedings of the Annual Conference of the European Marketing
Academy
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pagine
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503-523
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review
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not review
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citation
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Herrmann, A., & Huber, F. (1998). Customer Loyalty in the Automotive
Industry - Results of a Causal Analytical Study for new and used Car
Owners`. In Proceedings of the Annual Conference of the European
Marketing Academy, pp.503-523.
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