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The Applicability of Context-based Multicast - A Shopping Centre Scenario

Thomas Wozniak, Katarina Stanoevska-Slabeva, Diogo Gomes & Hans D. Schotten

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version abrégée This paper analyzes the applicability of context-based multicast content distribution (CBMCD) on the example of realistic push- and video-based mobile advertising services at a shopping centre. The technical results of the simulation of the service scenario show that CBMCD significantly reduces the number of unicast streams and the total volume of traffic in the network. The results of the financial analysis show that these technical benefits can be translated into considerable financial benefits due to costs savings. Taken together, these results suggest that CBMCD can be an efficient, cost-saving network traffic management approach and the basis for lucrative push services.
   
Genre papier de conférence (English)
   
mot-clé Context Awareness, Multicast Content Delivery, IP Multicast
   
nom de la conférence 3rd Workshop on Economic Traffic Management (ETM), Co-located with 22nd International Teletraffic Congress (ITC 22) (Amsterdam, The Netherlands)
date de la conférence 6-9-2010
title of proceedings Proceedings of the 3rd Workshop on Economic Traffic Management (ETM), LNCS 6236
page(s) 8
maison d'édition Springer
Review Double-Blind Review
   
citation Wozniak, T., Stanoevska-Slabeva, K., Gomes, D., & Schotten, H. D. (2010). The Applicability of Context-based Multicast - A Shopping Centre Scenario. In Proceedings of the 3rd Workshop on Economic Traffic Management (ETM), LNCS 6236, pp.8: Springer.