publications
|
title
|
authors / eds.
|
year
|
type
|
|
| |
|
Customer Centricity – nur eine Frage der richtigen St...
|
Marcus Schögel, ...
|
2012
|
book chapter
|
|
|
Customer Centricity - von der Strategie zur erfolgrei...
|
Dennis Herhausen...
|
2011
|
article
|
|
|
Learnings from “healthymagination”
|
Dennis Herhausen...
|
2011
|
journal paper
|
|
|
Potenzial von Social Media für das Kundenbindungsmana...
|
Kirsten Mrkwicka...
|
2011
|
book chapter
|
|
|
Communication Shift
|
Marcus Schögel, ...
|
2011
|
journal paper
|
|
|
Virales Marketing
|
Marcus Schögel, ...
|
2011
|
article
|
|
|
Stolpersteine auf dem Weg zum kundenzentrierten Unter...
|
Marcus Schögel, ...
|
2011
|
article
|
|
|
Creating Competitive Advantage from Channel Extension...
|
Jochen Binder, D...
|
2011
|
conference paper
|
|
|
Developing the Market Together
|
Marcus Schögel, ...
|
2011
|
conference paper
|
|
|
Towards a Greater Understanding of Proactive Customer...
|
Dennis Herhausen...
|
2011
|
conference paper
|
|
|
Erfolgreiche Kundensteuerung in Mehrkanalsystemen
|
Marcus Schögel, ...
|
2011
|
working report
|
|
|
Einfluss des Marketing
|
Sven Reinecke, C...
|
2011
|
book
|
|
|
The Crucial Role of Generative Learning for Customer ...
|
Dennis Herhausen...
|
2011
|
conference paper
|
|
|
Price Differentiation across Multiple Channels
|
Marcus Schögel, ...
|
2010
|
working paper
|
|
|
"Customer Touchpoint Management" - eine Diskussion
|
Christian Belz, ...
|
2010
|
journal paper
|
|
|
Kritische Erfolgsfaktoren für die Akzeptanz von viral...
|
Marcus Schögel, ...
|
2010
|
book chapter
|
|
|
Multichannel im CRM
|
Marcus Schögel, ...
|
2010
|
book chapter
|
|
|
Creating a Proactive Market Orientation
|
Dennis Herhausen...
|
2010
|
conference paper
|
|
| |
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