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publications

titolo autori / ed. year tipo  
 
Converging Consumer Preferences Online: The Influence... Christian Hildeb... 2012 papier de conférence
   
The Tipping Point of Design: How Product Design and B... Andreas Herrmann... 2012 Journal paper
   
The Eyes have it: How Car Faces influence Consumer Ca... Andreas Herrmann... 2012 Journal paper
   
Sex matters: The Effect of Brand Gender on Brand Equity Andreas Herrmann... 2012 Journal paper
   
It is all in the Mix: The interactive Effect of Music... Andreas Herrmann... 2012 Journal paper
   
Failing to Follow Your Own Star—Preference Formation,... Christian Hildeb... 2012 papier de conférence
   
Sex Matters: How Employees’ On-Brand Behavior Follows... Theo Lieven, Jan... 2011 papier de conférence
   
Das Gesicht des Autos Andreas Herrmann... 2011 articolo
   
Entscheidungsverhalten von Kunden in Mass Customizati... Andreas Herrmann... 2011 Journal paper
   
The Impact of Mimicry on Sales - Evidence from Field ... Andreas Herrmann... 2011 Journal paper
   
The Effect of Default Options on Choice - Evidence fr... Andreas Herrmann... 2011 Journal paper
   
Clustered Insights Christian Puruck... 2011 Journal paper
   
The Eyes have it Christian Puruck... 2011 Journal paper
   
Eyeballing Friendly Headlights Christian Puruck... 2011 papier de conférence
   
When Artificial Feedback Hurts — Empirical Evidence f... Christian Hildeb... 2011 papier de conférence
   
Meinungsführerschaft in Communities: Differenzierung ... Andreas Herrmann... 2011 bozza lavoro
   
Emotional Anthropomorphism: What Kind of Face Sits We... Jan R. Landwehr,... 2011 Journal paper
   
It's Got the Look Jan R. Landwehr,... 2011 Journal paper
   
 
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