publications
| titolo | autori / ed. | year | tipo | ||
| Cross-Divisional Orientation: Antecedents and Effects... | Oliver Malms, Ch... | 2011 | Journal paper |
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| A Salesperson's Cross-Functional Orientation: Anteced... | Oliver Malms | 2010 | papier de conférence |
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| Synergien nutzen durch Cross-Selling | Oliver Malms | 2009 | articolo |
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| Antecedents of a cross-functional orientation and the... | Oliver Malms, Ch... | 2009 | papier de conférence |
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| Antecedents and Mediators of Cross-Selling Success | Oliver Malms, Ch... | 2008 | papier de conférence |
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| Cross-Selling Potenziale - Nachhaltiges Wachstum real... | Oliver Malms, Ch... | 2008 | articolo |
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| Komplexität in Marketing und Verkauf: Gemeinsame Aufg... | Wolfgang Jenewei... | 2008 | articolo |
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