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publications

titolo autori / ed. year tipo  
 
On the Influence of Managers‘ Individual Interests in... Jasmin Eberharte... 2012 papier de conférence
   
I Like It, They Must Like It, Too: How Managers' Indi... Jasmin Eberharte... 2012 papier de conférence
   
Marketeers: Macher, Manager und Magnaten Sven Reinecke (e... 2012 libro
   
When Empathic Managers Misunderstand Their Customers Johannes Hattula... 2012 papier de conférence
   
Massenexklusivität als Herausforderung wachsender Lux... Benjamin Berghau... 2011 articolo
   
Kundenbeiträge und Dienstleistungsproduktivität Heike Kurzmann, ... 2011 capitolo libro
   
The Impact of Product Ethnicity on Behavioral Intenti... Katharina Zeugne... 2011 papier de conférence
   
: When Do Investments in Store Designs Pay Off? The I... Peter Mathias Fi... 2011 papier de conférence
   
Too Much or Not Enough - How the Degree of Interperso... Johannes Hattula... 2011 papier de conférence
   
Einfluss des Marketing Sven Reinecke, C... 2011 libro
   
It is relevant, isn't it? Johannes Hattula... 2011 papier de conférence
   
Product Ethnicity Revisited: How Firms Can Compensate... Katharina Zeugne... 2011 papier de conférence
   
The Common Measure Bias in Sales Management Evaluatio... Peter Mathias Fi... 2011 papier de conférence
   
The Separate Worlds of Marketing Science and Practice Johannes Hattula... 2011 papier de conférence
   
Best Practice in Marketing Sven Reinecke (e... 2010 libro
   
Marketingcontrolling 2010: Einsatz von Methoden und V... Sven Reinecke, J... 2010 Journal paper
   
Zentrale Instrumente und Kennzahlen im Marketing- und... Sven Reinecke, J... 2010 capitolo libro
   
Marketingcontrolling in der Praxis Sven Reinecke, J... 2010 Journal paper
   
 
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