publications
|
titolo
|
autori / ed.
|
year
|
tipo
|
|
| |
|
Das Mitarbeiterverhalten prägt den Markenerfolg
|
Torsten Tomczak
|
2012
|
articolo
|
|
|
Strategic Orientation and Product Innovation: Explori...
|
Jelena Spanjol, ...
|
2012
|
Journal paper
|
|
|
Rolle der Emotionalisierung
|
Torsten Tomczak
|
2012
|
articolo
|
|
|
Upselling or Upsetting?
|
Wibke Heidig, Da...
|
2012
|
papier de conférence
|
|
|
Upselling
|
Torsten Tomczak,...
|
2012
|
articolo
|
|
|
Die Markenarchitektur wird immer wichtiger
|
Torsten Tomczak
|
2012
|
articolo
|
|
|
Internal Branding Through Brand Games: Evidence From ...
|
Benjamin Von Wal...
|
2012
|
papier de conférence
|
|
|
The effect of applicant-employee fit and temporal con...
|
Benjamin Von Wal...
|
2012
|
Journal paper
|
|
|
Behavioral Branding
|
Torsten Tomczak,...
|
2012
|
libro
|
|
|
Buyer Monitoring by Tipping as an Instrument to Ensur...
|
Miriam Van Tilbu...
|
2011
|
papier de conférence
|
|
|
Emotionales Erleben der Markenpersönlichkeit durch ve...
|
Theo Lieven, Tor...
|
2011
|
capitolo libro
|
|
|
Turning Employees into Brand Champions
|
Felicitas Morhar...
|
2011
|
Journal paper
|
|
|
Strategisches Employer Branding
|
Torsten Tomczak,...
|
2011
|
articolo
|
|
|
Inter-institutional collaboration for new integrative...
|
Nadin Dörner, Fe...
|
2011
|
Journal paper
|
|
|
You can't teach an old dog new tricks: Bringing an in...
|
Nadin Dörner, Fe...
|
2011
|
papier de conférence
|
|
|
Mitarbeiter zu Markenbotschaftern machen: Steigerung ...
|
Benjamin Von Wal...
|
2011
|
capitolo libro
|
|
|
Upselling or Upsetting? Determinants of a Successful ...
|
Wibke Heidig, Da...
|
2011
|
papier de conférence
|
|
|
Do Loose Lips Sink Ships? On the Benefits of Early Ma...
|
Sven Molner, Tor...
|
2011
|
papier de conférence
|
|
| |
additional links & downloads
