publications
| titolo | autori / ed. | year | tipo | ||
| Same Same but Different: The Moderating Role of Brand... | Miriam Van Tilbu... | 2012 | presentazione |
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| Brand Communication Based on Brand Gender | Miriam Van Tilbu... | 2012 | papier de conférence |
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| Sex matters: The Effect of Brand Gender on Brand Equity | Andreas Herrmann... | 2012 | Journal paper |
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| Sex Matters: How Employees’ On-Brand Behavior Follows... | Theo Lieven, Jan... | 2011 | papier de conférence |
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| On the Appropriateness of the Assignment of Human Per... | Theo Lieven, Mir... | 2011 | papier de conférence |
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| Buyer Monitoring by Tipping as an Instrument to Ensur... | Miriam Van Tilbu... | 2011 | papier de conférence |
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