Understanding the Green Energy Consumer
|
abstract
|
A threefold increase in crude oil prices over the last five years,
growing concern about climate change, and public policies promoting
renewable energy have begun to cause a fundamental transformation of
the housing industry. In this phase of discontinuous change, it is
essential for both incumbent heating marketers as well as new
entrants to understand shifting customer preferences. This article
provides critical insights for successful creation of customer value
with new residential energy technologies.
|
| |
|
|
type
|
journal paper
|
| |
|
|
keywords
|
|
| |
|
|
project
|
Micropower in residential buildings – An integrated analysis of consumer preferences, marketing strategies and emerging business models
|
|
language
|
English
|
|
kind of paper
|
journal article
|
|
date of appearance
|
12-8-2008
|
|
journal
|
Marketing Review St.Gallen
|
|
publisher
|
Gabler (Wiesbaden)
|
|
ISSN
|
1865-6544
|
|
number of issue
|
4
|
|
page(s)
|
12-16
|
|
review
|
double-blind review
|
| |
|
|
citation
|
Kaenzig, J., & Wüstenhagen, R. (2008). Understanding the Green
Energy Consumer. Marketing Review St.Gallen(4), 12-16.
|
| |
|
