NFC based Service Innovation in Retail : An explorative Study
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fulltext etc.
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no fulltext attached
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versione breve
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This paper presents the results of a questionnaire based survey
conducted amongst European retailers on their plans and perceptions
with regard to novel applications based on Near Field Communication
(NFC) technology. Whilst the survey showed that retailers did
evaluate the possible applications differently, none of them clearly
stood out as the most beneficial one. NFC based services were on
average conceded to be able to accelerate the checkout process at
the point-of-sale. This is an important acknowledgment, as 65% of
the respondents consider waiting lines which can occur at the
checkout to hold the largest potential for an improvement of their
customers’ shopping experience. While the rate of agreement is
somewhat smaller than in the case of process acceleration, retailers
also concede that NFC applications could make shopping more
convenient for their customers. On the other hand, none of the
NFC-based applications seemed to yield cost saving potentials to the
responding retailers. The most surprising result of the survey was
the respondents’ low expectations in regards to customer
acceptance. This is in clear contrast to the reports on NFC trials
which generally describe participants as enthusiastic about the
technology.
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tipo
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papier de conférence (English)
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parole chiave
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Near Field Communication, NFC, Retail, Payment Systems
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progetto
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StoLPaN
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nome della conferenza
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The 17th European Conference on Information Systems (ECIS 2009)
(Verona, Italy)
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data della conferenza
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8-6-2009
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editore dei proceedings
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Proceedings of the 17th European Conference on Information Systems
(ECIS)
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pagine
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12
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Editore
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tbd
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review
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double-blind review
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citation
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Wiechert, T., Thiesse, F., Schaller, A., & Fleisch, E. (2009). NFC
based Service Innovation in Retail: An explorative Study. In
Proceedings of the 17th European Conference on Information Systems
(ECIS), pp.12: tbd.
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