Oliver Emrich Dufourstr. 40a 9000 St. Gallen Switzerland +41 (0)71 224 71 87 +41 (0)71 224 71 94 oliver.emrich@unisg.ch www.irm.unisg.ch http://www.alexandria.unisg.ch/export/IMG/Oliver_Emrich.img postdoctor Head of Competence Center for E-Commerce Consumer Behavior Strategic Retail Management Electronic Commerce http://gd-lehrstuhl.imh.unisg.ch