Research Brand Equity
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versione breve
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A method for the valuation of research brands is going to be
developed, recommendations for the strengthening of (industrial)
research brands and for research marketing will be deduced. Main
target audience are Swiss companies with high R&D intensity. The
dissemination of the results will be achieved through a) the project
partner with large companies as main target clients and b) the
dissemination partner with small and medium sized R&D intensive
companies as main target clients.
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parole chiave
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partner
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IBM Zurich Research Lab, BGW AG
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tipo
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progetto di ricerca applicata
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status
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corrente
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inizio progetto
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2007
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fine progetto
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2009
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informations additionelles
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Press
Release
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argomenti
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metodi
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contatto
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Wolf Rumsch
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additional links & downloads
