Conversational Customization Systems: How Natural-Language Processing Transforms Customer-Firm Relationships
Type
conference paper
Date Issued
2018
Author(s)
Hilden, T.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Glasgow, UK
Event Date
2018
Subject(s)
Division(s)
Eprints ID
256808