More value awareness for more (public) value: recognizing how and for whom value is truly created

Timo Meynhardt and Andreas Fröhlich continue this discussion by arguing that public value might be minimized or destroyed if individuals and organizations become overwhelmed by the mental demands of (post)modern society and thus do not recognize how and for whom value might be created. In “More value awareness for more (public) value: recognizing how and for whom value is truly created”, the authors elaborate a micro-foundation of value, in which value gets created through subjective psychological evaluations, measured relative to humans’ basic values (how value is created) and personal frames of reference (for whom). These two dimensions establish a (public) value matrix of value categories that represents the psychological basis of evaluations. People may differ in the emphasis they assign to each category, as well as in their competence in recognizing certain value categories as relevant. Such “value awareness” in turn should influence (public) value creation.