Symbolic product design: Conceptualization, operationalization, and its impact on design liking as a function of processing fluency
Type
conference paper
Date Issued
2021
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Publisher
EMAC
Event Title
EMAC Conference 2021
Event Location
Spain
Subject(s)
Division(s)
Eprints ID
263352