The Premises for Managers to Develop and Implement Direct-to-Consumer (D2C) Strategies as Incumbent Consumer Goods Manufacturers

Type
conference poster
Date Issued
2021-09-16
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
Global Marketing and Sales Conference
Event Location
Amsterdam
Event Date
16. - 17. September 2021
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
264335
File(s)
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Thumbnail Image
Name

Poster_Lienhard_GlobalMarketingSalesConference.pdf

Size

213.25 KB

Format

Adobe PDF

Checksum (MD5)

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