How does the Framing of Choice Sets influence Psychic Distance Perceptions and Entry Mode Choices?

Humans can be systematically biased in their decision-making. Psychic distance influences IB related decisions, which often involve uncertainty. I thus assume that cognitive biases influence the formation of psychic distance perceptions and subsequent strategic decisions.
One relevant cognitive bias is the anomaly in which changes in the formulation of problems leads to shifts in preferences and decision outcomes. Could it be that mangers’ psychic distance perceptions are biased by the way in which information is presented to them? My research tests this in the context of the international entry mode choice. By applying an experimental research design, I aim to demonstrate this effect. My research adds to literature on psychic distance, the international entry mode choice and answers calls for more behavioral approaches to strategy.