publications
|
titolo
|
autori / ed.
|
year
|
tipo
|
|
| |
|
Zum Management von komparativen Kokurrenzvorteilen im...
|
Torsten Tomczak,...
|
1995
|
capitolo libro
|
|
|
Wertorientiertes Management von Mehrkanalsystemen
|
Marcus Schögel, ...
|
2006
|
articolo
|
|
|
Wertorientierte Kundensteuerung in Mehrkanalsystemen
|
Marcus Schögel, ...
|
2006
|
Journal paper
|
|
|
Wenn Coca Cola aus dem iPod sprudelt
|
Torsten Tomczak,...
|
2006
|
articolo
|
|
|
Virales Marketing
|
Marcus Schögel, ...
|
2011
|
articolo
|
|
|
Veränderung der Management-Sichtweise im Gesundheitswesen
|
Dennis Herhausen...
|
2012
|
capitolo libro
|
|
|
Transaction - and Trust-Based Strategies in E-Commerc...
|
Torsten Tomczak,...
|
2000
|
Journal paper
|
|
|
Towards a Greater Understanding of Proactive Customer...
|
Dennis Herhausen...
|
2011
|
papier de conférence
|
|
|
The Store as a Medium
|
Marcus Schögel, ...
|
2007
|
bozza lavoro
|
|
|
The role of the sales force in multichannel distribut...
|
Dennis Herhausen...
|
2009
|
papier de conférence
|
|
|
The Paradox of Brand Community Management
|
Susan M. Fournie...
|
2005
|
Journal paper
|
|
|
The Link Between Market Orientation and Innovation Pe...
|
Silke Mühlmeier,...
|
2008
|
papier de conférence
|
|
|
The Impact of Steering Measures on Customer Channel M...
|
Dennis Herhausen...
|
2009
|
papier de conférence
|
|
|
The Impact of Competitive Environment on Channel Intr...
|
Jens Keller, Mat...
|
2007
|
bozza lavoro
|
|
|
The Crucial Role of Generative Learning for Customer ...
|
Dennis Herhausen...
|
2011
|
papier de conférence
|
|
|
The Coordination of Multichannel Marketing Systems in...
|
Torsten Tomczak,...
|
2006
|
papier de conférence
|
|
|
Supply Management: Probleme, Strategien, Lösungsansätze
|
Christian Belz, ...
|
1994
|
Journal paper
|
|
|
Success through Differentiation in the High-Tech Industry
|
Johannes Pruchno...
|
2006
|
Journal paper
|
|
| |
additional links & downloads
