publications
|
titolo
|
autori / ed.
|
year
|
tipo
|
|
| |
|
Akquisition neuer Zielgruppen
|
Markus Koch, Tor...
|
2005
|
rapporto lavoro
|
|
|
Erfolgreiche Kundensteuerung in Mehrkanalsystemen
|
Marcus Schögel, ...
|
2011
|
rapporto lavoro
|
|
|
The Impact of Competitive Environment on Channel Intr...
|
Jens Keller, Mat...
|
2007
|
bozza lavoro
|
|
|
Nutzung von Distributionskanälen aus Kundensicht: Ein...
|
Inga Schmidt, Ma...
|
2003
|
bozza lavoro
|
|
|
E-Commerce im Distributionsmanagement - Status Quo un...
|
Marcus Schögel, ...
|
2000
|
bozza lavoro
|
|
|
Management von Mehrkanalsystemen - Phänomen, Herausfo...
|
Marcus Schögel, ...
|
1995
|
bozza lavoro
|
|
|
The Store as a Medium
|
Marcus Schögel, ...
|
2007
|
bozza lavoro
|
|
|
Price Differentiation across Multiple Channels
|
Marcus Schögel, ...
|
2010
|
bozza lavoro
|
|
|
Success through Differentiation in the High-Tech Industry
|
Johannes Pruchno...
|
2006
|
Journal paper
|
|
|
The Paradox of Brand Community Management
|
Susan M. Fournie...
|
2005
|
Journal paper
|
|
|
Communities - Chancen und Gefahren für die marktorien...
|
Marcus Schögel, ...
|
2005
|
Journal paper
|
|
|
Wertorientierte Kundensteuerung in Mehrkanalsystemen
|
Marcus Schögel, ...
|
2006
|
Journal paper
|
|
|
Channel Management: "Up" durch die Mitte
|
Marcus Schögel, ...
|
2005
|
Journal paper
|
|
|
Electronic Commerce and Marketing
|
Marcus Schögel, ...
|
2000
|
Journal paper
|
|
|
Multi-Channel Marketing - Die Königsdisziplin im CRM?
|
Marcus Schögel, ...
|
2002
|
Journal paper
|
|
|
Multichannel Marketing - Fokus auf Kunden und Kanäle
|
Marcus Schögel, ...
|
2002
|
Journal paper
|
|
|
Akquisition neuer Zielgruppen: Management potenzielle...
|
Markus Koch, Mar...
|
2003
|
Journal paper
|
|
|
Kooperative Leistungssysteme: Eigenschaften, Herausfo...
|
Marcus Schögel, ...
|
1999
|
Journal paper
|
|
| |
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