Generic Business Model Types for Enterprise Mashup Intermediaries
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The huge demand for situational and ad-hoc applications desired by
the mass of business end users led to a new kind of Web
applications, well-known as Enterprise Mashups. Users with no or
limited programming skills are empowered to leverage in a
collaborative manner existing Mashup components by combining and
reusing company internal and external resources within minutes to
new value added applications. Thereby, Enterprise Mashup
environments interact as intermediaries to match the supply of
providers and demand of consumers. By following the design science
approach, we propose an interaction phase model artefact based on
market transaction phases to structure required intermediary
features. By means of five case studies, we demonstrate the
application of the designed model and identify three generic
business model types for Enterprise Mashups intermediaries
(directory, broker, and marketplace). So far, intermediaries
following a real marketplace business model don’t exist in
context of Enterprise Mashups and require further research for this
emerging paradigm. Winner of the Best Paper Award (http://www.amcis2009.org) |
| tipo | papier de conférence (English) |
| parole chiave |
Enterprise Mashups, Business Model |
| progetto | FAST |
| nome della conferenza | 15th Americas Conference on Information Systems (San Francisco, California) |
| data della conferenza | 6-8-2009 |
| editore dei proceedings | Value Creation in E-Business Management |
| pagine | 1-17 |
| Editore | Springer (Berlin et al.) |
| ISSN | 1865-1348 |
| ISBN | 978-3-642-03131-1 |
| review | double-blind review |
| citation | Hoyer, V., & Stanoevska-Slabeva, K. (2009). Generic Business Model Types for Enterprise Mashup Intermediaries. In Value Creation in E-Business Management, pp.1-17. Berlin et al.: Springer. - ISBN 978-3-642-03131-1. |
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