Swiss Re: Global Intellectual Property Management in the Financial Services Industry Sector
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fulltext etc.
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no fulltext attached
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Case study on Swiss Re concerning its management practices
concerning intellectual property
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tipo
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capitolo libro (English)
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parole chiave
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Intellectual Property Management, Patente, Gewerblicher Rechtsschutz, Innovationsmanagement, Swiss Re
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titolo del libro
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Managing Global Innovation: uncovering the secrets of future
competitiveness
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data di apparenza
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2008
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Editore
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Springer (Berlin)
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volume
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3. Auflage
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ISBN
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3-540-25441-2
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pagine
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535-554
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citation
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Bader, M. A., & Cuypers, F. (2008). Swiss Re: Global Intellectual
Property Management in the Financial Services Industry Sector. In
Managing Global Innovation: uncovering the secrets of future
competitiveness (pp. 535-554). Berlin: Springer. - ISBN
3-540-25441-2.
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