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Journal paper
Gassmann, O., Ziegler, N., Rüther, F., & Bader, M. A. (2012). The role of IT for managing intellectual property - An empirical analysis. World Patent Information(0), 1-8.
   
Gassmann, O., Widenmayer, B., & Zeschky, M. (2012). Implementing radical innovation in the business: the role of transition modes in large firms. R&D Management, 42(2), 120-132.
   
Bader, M. A., Gassmann, O., Ziegler, N., & Rüther, F. (2012). Getting the most out of your IP – patent management along its life cycle. Drug Discovery Today, 17(7/8), 281-284.
   
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal Innovation in Emerging Markets. Research-Technology Management, 54(2), 38-45.
   
Gassmann, O., Daiber, M., & Enkel, E. (2011). The role of intermediaries in cross-industry innovation processes. R&D Management, 41(5), 457-469.
   
Dörner, N., Morhart, F., Gassmann, O., & Tomczak, T. (2011). Inter-institutional collaboration for new integrative teaching programs. On the Horizon, 19(3), 217-225.
   
Keupp, M. M., & Gassmann, O. (2011). How do foreign R&D units in China manage their Chinese R&D staff? An empirical exploration. International Journal of Technology Management, 2011(56), 73-91.
   
Keupp, M. M., Palmie, M., & Gassmann, O. (2011). The strategic management of innovation: A systematic review and paths for future research. International Journal of Management Reviews, 13(in press), 56.
   
Reepmeyer, G., Gassmann, O., & Rüther, F. (2011). Out-Licensing in Markets with Asymmetric Information: The Case of the Pharmaceutical Industry. International Journal of Innovation Management, 15(4), 755-795.
   
Keupp, M. M., Palmie, M., & Gassmann, O. (2011). Achieving Subsidiary Integration in International Innovation by Managerial “Tools”. Management International Review, 51(2), 213-239.
   
Dörner, N., Gassmann, O., & Gebauer, H. (2011). Service innovation: why is it so difficult to accomplish?. Journal of Business Strategy, 32(3), 37-46.
   
van de Vrande, V., Vanhaverbeke, W., & Gassmann, O. (2010). Broadening the scope of open innovation: past research, current state and future directions. International Journal of Technology Management, 52(3/4), 221-235, DOI:10.1504/IJTM.2010.035974.
   
Gassmann, O., Zeschky, M., Wolff, T., & Stahl, M. (2010). Crossing the Industry-Line: Breakthrough Innovation through Cross-Industry Alliances with 'Non-Suppliers'. Long Range Planning, 43(5-6), 639-654.
   
Sandmeier, P., Morrison, P. D., & Gassmann, O. (2010). Integrating customers in product innovation: Lessons from industrial development contractors and in-house contractors in rapidly changing customer markets. Creativity and Innovation Management, 19(2), 89-106.
   
Gassmann, O., Kausch, C., & Enkel, E. (2010). Negative side effects of customer integration. International Journal of Technology Management, 50(1), 43-62.
   
Enkel, E., & Gassmann, O. (2010). Creative Imitation: Exploring the Case of Cross-Industry Innovation. R&D Management, 40(3), 256-270.
   
Gassmann, O., Enkel, E., & Chesbrough, H. (2010). The future of open innovation. R&D Management, 40(3), 213-221.
   
Gassmann, O., & Widenmayer, B. (2010). Open Innovation: Vom Schlagwort zum praktischen Tool. Technische Rundschau(2), 56-57.
   
Gassmann, O., & Meister, C. (2010). Emotional Emphatic Event: Wie der Kunde der Zukunft in die Köpfe der F&E Mitarbeiter gelangt. Innovation Management(1), 82-85.
   
Keupp, M. M., Beckenbauer, A., & Gassmann, O. (2010). Enforcing Intellectual Property Rights in Weak Appropriability Regimes: The Case of de Facto Protection Strategies in China. Management International Review, 50(1), 109-130.
   
Enkel, E., Gassmann, O., & Chesbrough, H. (2009). Open R&D and open innovation: exploring the phenomenon. R&D Management, 39(4), 311-316.
   
Gassmann, O., Rumsch, W., Rütsche, E., & Bader, M. A. (2009). R&D Reputation and Corporate Brand Value. Research-Technology Management, 52(4, July-August 2009), 16-19.
   
Enkel, E., & Gassmann, O. (2009). Neue Ideenquellen erschliessen - Die Chancen von Open Innovation. Marketing Review St. Gallen, 26(2, Editorial), 6-11.
   
Keupp, M. M., & Gassmann, O. (2009). Determinants and archetype users of open innovation. R&D Management, 30(4), 331-341.
   
Keupp, M. M., Beckenbauer, A., & Gassmann, O. (2009). How managers protect the intellectual property rights in China using de facto strategies. R&D Management, 39(2), 211-224.
   
Gassmann, O., Enkel, E., & Kausch, C. (2009). Negative Side Effects of Customer Integration. International Journal of Technology Management, 50(1), 43-62.
   
Keupp, M. M., & Gassmann, O. (2009). The past and the future of international entrepreneurship: A review and suggestions for developing the field. Journal of Management, 35(3 (Annual Review Issue)), 600-633.
   
Keupp, M. M., & Gassmann, O. (2009). The power of the periphery: Why do 'transnational' approaches to international innovation fail?. Research in International Business and Finance, 23(2), 206-221.
   
Keupp, M. M., & Gassmann, O. (2009). International Innovation and Strategic Initiatives: A Research Agenda. Research in International Business and Finance, 23(2), 193-205.
   
Gassmann, O. (2008). Wie innovativ ist mein Unternehmen wirklich? 50 Fragen sollen helfen. Innovation Management(8), 108-113.
   
Gassmann, O., & Zeschky, M. (2008). Opening Up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation. Creativity & Innovation Management, 17(2), 97-106.
   
Gassmann, O., & Keupp, M. M. (2008). The Internationalisation of Western Firm's R&D to China. International Journal of Entrepreneurship and Small Business, 6(4), 536-561.
   
Herrmann, A., Gassmann, O., & Eisert, U. (2007). An Empirical Study of the Antecedents for Radical Product Innovations and Capabilities of Transformation. Journal of Engineering and Technology Management, 24(1), 92-120.
   
Gassmann, O., & Keupp, M. M. (2007). The competitive advantage of early and rapidly internationalising SMEs in the biotechnology industry: A knowledge based view. Journal of World Business, 42(3 (Special Issue: The Early and Rapid Internationalisation of the Firm)), 350-366.
   
Gassmann, O., & Keupp, M. M. (2007). The Internationalisation of R&D in Swiss and German Born Globals: Survey and Case Study Evidence. International Journal of Entrepreneurship and Small Business, 4(3), 214-233.
   
Gassmann, O., Kausch, C., & Enkel, E. (2007). A study of negative side effects of customer integration. International Journal of Technology Management.
   
Gassmann, O., & Enkel, E. (2006). Open Innovation: Die Öffnung des Innovationsprozesses erhöht das Innovationspotenzial. Zeitschrift Führung und Organisation(3), 132-138.
   
Gassmann, O., Sandmeier, P., & Wecht, C. (2006). Extreme Customer Innovation in the Front End: Learning from a New Software Paradigm. International Journal of Technology Management, 33(1), 46-66.
   
Gassmann, O., & Becker, B. (2006). Towards a Resource-based View of Corporate Incubators. International Journal of Innovation Management, 10(1), 19-45.
   
Gassmann, O., & Becker, B. (2006). Gaining Leverage Effects from Knowledge Modes with Corporate Incubators. R&D Management, 36(1), 1-16.
   
Gassmann, O., & Becker, B. (2006). Corporate Incubators: Industrial R&D and What Universities can learn from them. Journal of Technology Transfer, 31(4/5), 469-483.
   
Sandmeier, P., & Gassmann, O. (2006). Extreme Innovation. European Business Forum(26), 44-49.
   
Gassmann, O., & Enkel, E. (2006). Gestaltung globaler F&E-Netzwerke. Von Struktur und Prozess zu Person und Wissen.. Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung(8/9), 460-466.
   
Gassmann, O. (2006). Opening up the innovation process: towards an agenda. R&D Management, 36(3), 223-228.
   
Gassmann, O., & Enkel, E. (2006). Open Innovation: Externe Hebeleffekte in der Innovation erzielen.. Zeitschrift Führung + Organisation(3), 132-138.
   
Gassmann, O., & Bader, M. A. (2006). Intellectual Property Management in Inter-firm R&D Collaborations. Taiwan Academy of Management Journal, 6(2), 217-236.
   
Gassmann, O., & Keupp, M. M. (2005). Le Design Universel: Comment réussir dans le Marché des Seniors?. Revue Economique et Sociale, 63(2), 21-27.
   
Enkel, E., Perez-Freije, J., & Gassmann, O. (2005). Minimizing the Market Risks through Customer Integration in NPD. Learnings from a bad practice. Creativity and Innovation Management, 14(4), 425-437.
   
Gassmann, O., Reepmeyer, G., & Walke, A. (2005). Neue Produkte für die jungen Alten. Harvard Business manager(1), 5.
   
Gassmann, O., Kausch, C., & Enkel, E. (2005). Einbeziehung des Kunden in die frühe Phase des Innovationsprozesses. Thexis, 22(2), 4.
   
Enkel, E., Kausch, C., & Gassmann, O. (2005). Managing the Risk of Customer Integration. European Management Journal, 23(2), 203-213.
   
Gassmann, O., & Reepmeyer, G. (2004). Neue Produkte für aktives Altern. Swiss Engineering(11), 26-29.
   
von Zedtwitz, M., Gassmann, O., & Boutellier, R. (2004). Organizing global R&D: challenges and dilemmas. Journal of International Management, 10(1), 21-49.
   
Gassmann, O., & Han, Z. (2004). Motivations and Barriers of Foreign R&D Activities in China. R&D Management, 34(4), 423-437.
   
Gassmann, O., & Gaso, B. (2004). Insourcing Creativity with Listening Posts in Decentralized Firms in. Creativity and Innovation Management, 13(1), 3-14.
   
Gassmann, O., & Keller, L. (2004). Der Weg zur Service-Oase. Harvard Business Manager, 26(8), 49-57.
   
Gassmann, O., & Han, Z. (2004). Transnational R&D in China: Analyzing the potential and the hurdles. Asia Pacific Tech Monitor, 63-67.
   
von Zedtwitz, M., Reepmeyer, G., & Gassmann, O. (2003). Analyzing Structures of the Pharmaceutical Industry in Switzerland. Journal of Health Care and Society, 13(2).
   
von Zedtwitz, M., Reepmeyer, G., & Gassmann, O. (2003). Analyzing Structures of the Pharmaceutical Industry in Switzerland (Suisu no iyakuhinsangyo no kouzoubunseki). Journal of Health Care and Society, 13(2).
   
Gassmann, O., Reepmeyer, G., & von Zedtwitz, M. (2003). Trends and determinants of managing virtual R&D teams. R&D Management, 33(3), 243-262.
   
Gassmann, O., Escher, J. P., & Luggen, M. (2003). Technologieverwertung durch Spin-off :Ausgründungen aus privatwirtschaftlichen Forschungszentren. Wissenschaftsmanagement, 9(5), 24-30.
   
Gassmann, O., & Mikkola, J. H. (2003). Managing Modularity of Product Architecture: Towards an Integrated Theory. IEEE Transactions on Engineering Management, 50(2), 204-218.
   
Gassmann, O. (2003). Erfolg durch Intellectual Property Management. Technische Rundschau, 95(6), 24-26.
   
von Zedtwitz, M., & Gassmann, O. (2002). Managing Customer Oriented Research. International Journal of Technology Management, 24(2/3), 165-193.
   
von Zedtwitz, M., & Gassmann, O. (2002). Market versus technology drive in R&D internationalization: four different patterns of managing research and development. Research Policy, 31(4), 569-588.
   
Gassmann, O., & Kottmann, J. (2002). Technologie-Management in der Sensorik: Ergebnisse einer empirischen Studie aus Anwendersicht. Wissenschaftsmanagement, 8(1), 19-24.
   
Gassmann, O. (2001). Multicultural Teams: Increasing Creativity and Innovation by Diversity. Creativity and Innovation Management, 10(2), 88-95.
   
Gassmann, O., & Fuchs, M. . (2001). Führung von multilaterale Kooperationen. Zeitschrift Führung + Organisation, 70(6), 346-353.
   
Gassmann, O. (2000). Wachsende Technologiedynamik bewältigen. Wissenschaftsmanagement, 6(2), 35-39.
   
Gassmann, O., & Schindler, M. (2000). Projektabwicklung gewinnt durch Wissensmanagement. Wissenschaftsmanagement, 6(1), 38-45.
   
Gassmann, O., & von Zedtwitz, M. (1999). New Concepts and Trends in International R&D Organization. Research Policy, 28(2/3), 231-250.
   
Gassmann, O. (1999). Praxisnähe mit Fallstudienforschung. Wissenschaftsmanagement, 5(3), 11-16.
   
Gassmann, O., & von Zedtwitz, M. (1998). Organization of Industrial R&D on a Global Scale. R&D Management, 28(3), 147-161.
   
Boutellier, R., Gassmann, O., Macho, H., & Roux, M. (1998). Management of Dispersed R&D Teams. R&D Management, 28(1), 13-25.
   
Gassmann, O. (1997). Organisationsformen der internationalen F&E in technologieintensiven Grossunternehmen. Zeitschrift Führung + Organisation, 66(6), 332-339.
   
Gassmann, O., & Boutellier, R. (1997). Informationstechnologien in virtuellen F&E-Teams. Technologie & Management, 46(4), 28-31.
   
Gassmann, O., & Boutellier, R. (1997). Wie F+E-Projekte flexibel gemanagt werden. Harvard Business Manager, 19(4), 69-76.
   
Gassmann, O., & Roux, M. (1997). Einsatz von Informationstechnologien in länderübergreifenden F&E-Prozessen. Wissenschaftsmanagement, 3(3), 130-136.
   
Gassmann, O., & Boutellier, R. (1997). Das Generationenkonzept im F&E-Projektmanagement. Wissenschaftsmanagement, 3(1), 34-42.
   
von Zedtwitz, M., & Gassmann, O. (1996). Marktorientiertes Forschungsmanagement. Wissenschaftsmanagement, 2(3), 138-144.
   
dissertazione
Gassmann, O. (1997). Management transnationaler Forschungs- und Entwicklungsprojekte : eine empirische Untersuchung von Potentialen und Gestaltungskonzepten transnationaler F&E-Projekte in industriellen Grossunternehmen , St. Gallen, Thesis. Bamberg: Difo-Druck.
   
libro
Albers, S. (Ed.), & Gassmann, O. (Ed.) (2011). Handbuch Technologie- und Innovationsmanagement: Strategie - Umsetzung - Controlling. Wiesbaden: Gabler. - ISBN 978-3-8349-2800-9.
   
Gassmann, O., & Bader, M. A. (2011). Patentmanagement: Innovation erfolgreich nutzen und schützen. Berlin: Springer. - ISBN 978-3-642-16604-4.
   
Gassmann, O. (Ed.), & Sutter, P. (Ed.) (2011). Praxiswissen Innovationsmanagement: von der Idee zum Markterfolg. München: Hanser. - ISBN 978-3-446-42285-8.
   
Gassmann, O. (Ed.) (2010). Crowdsourcing: Innovationsmanagement mit Schwarmintelligenz. München, Wien: Hanser. - ISBN 978-3-446-42334-3.
   
Gassmann, O. (Ed.) (2009). Innovation - keine Frage des Zufalls. Zürich: Versus. - ISBN 9783039091867.
   
von Zedtwitz, M. (Ed.), Gassmann, O. (Ed.), & Birkinshaw, J. (Ed.) (2009). International Management of Research and Development. UK: Edward Elgar Publishing. - ISBN 9781845424282.
   
Gassmann, O. (Ed.), & Sutter, P. (Ed.) (2008). Praxiswissen Innovationsmanagement – Von der Idee zum Markterfolg. München, Wien: Hanser. - ISBN 9783446414815.
   
Gassmann, O., Reepmeyer, G., & von Zedtwitz, M. (2008). Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry. Berlin: Springer. - ISBN 9783540776352.
   
Boutellier, R., Gassmann, O., & von Zedtwitz, M. (2008). Managing Global Innovation, Uncovering the Secrets of Future Competitiveness. Berlin: Springer. - ISBN 978-3-540-25441-6.
   
Gassmann, O., & Bader, M. A. (2007). Patentmanagement: Innovationen erfolgreich nutzen und schützen. Berlin, Heidelberg, New York: Springer. - ISBN 978-3-540-68972-0.
   
Gassmann, O. (2007). Praxiswissen Projektmanagement: Bausteine, Instrumente, Checklisten. München, Wien: Hanser. - ISBN 978-3-446-40615-5.
   
Gassmann, O. (Ed.), & Kobe, C. (Ed.) (2006). Management von Innovation und Risiko: Springer. - ISBN 3-540-23482-9.
   
Gassmann, O., & Reepmeyer, G. (2006). Wachstumsmarkt Alter: Innovationen für die Zielgruppe 50+. München: Hanser. - ISBN 3-446-40636-0.
   
Gassmann, O., & Bader, M. A. (2006). Patentmanagement : Innovationen erfolgreich nutzen und schützen. Berlin: Springer. - ISBN 3-540-23554-X.
   
Gassmann, O. (Ed.), & Albers, S. (Ed.) (2005). Handbuch Technologie- und Innovationsmanagement: Gabler. - ISBN 3409126716.
   
Gassmann, O. (Ed.) (2004). Praxiswissen Projektmanagement. München: Hanser. - ISBN 3-446-22809-8.
   
Gassmann, O. (2003). Ausgewählte Beiträge zum Internationalen Innovationsmanagement: kumulierte Habilitationsschrift. St. Gallen: Institut für Technologiemanagement.
   
Boutellier, R., Gassmann, O., & von Zedtwitz, M. (2002). Future Competitiveness - Research and Analysis of Cases on Global Research & Development Management, Chinese Version of 'Managing Global Innovation'. Guangzhouu/China: Guangdong Economics. - ISBN 7-80677-232-4.
   
Gassmann, O. (Ed.), Kobe, C. (Ed.), & Eugen, V. (Ed.) (2001). High-Risk-Projekte, Quantensprünge in der Entwicklung erfolgreich managen. Berlin: Springer. - ISBN 3-540-41252-2.
   
 
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*citation format: APA 5