Business coaching : The translation of the therapeutic habitus into the managerial realm

Item Type Conference or Workshop Item (Paper)

The aim of this paper is to trace the processes of translation through which coaching transports, transforms and transgresses therapeutic discourses into the managerial realm. Our empirical analysis, firstly, shows the architectures of coaching as a site of translation between two professional fields, management and therapy. Second, our analysis reveals that coaching as discursive practice is formed through the contextualized interplay between several more or less dominant discourses into relational patterns or translative moves with distinctive effects such as assimilation, unfolding or countering. In the discussion, we suggest that the described translative process is itself situated in and fueled by a larger socio-cultural transformations towards the agenda of what has been termed soft and emotional capitalism (Thrift, 1996; Illouz, 2007). This paper thus documents that coaching like no other psy-practice in management, aligns through various translative moves the intimacy of the therapeutic with the aims of improving managers (self-) management functions

Authors Schulz, Florian & Steyaert, Chris
Projects Schulz, Florian (2008) The Psycho-Managerial Complex at Work: A Study of the Discursive Practices of Management Coaching [dissertation project]
Language English
Keywords Coaching, translation, discourse, emotional capitalism,
Subjects business studies
Institute/School OPSY - Research Institute for Organizational Psychology
University of St.Gallen
HSG Classification contribution to scientific community
Refereed Yes
Date 6 July 2011
Publisher EGOS European Group for Organizational Studies
Place of Publication Berlin
Title of Book 27th EGOS Colloquium: Reassembling Organizations
Event Title 27th European Group for Organizational Studies (EGOS) Colloquium
Event Location Gothenburg
Event Dates 06.-09.07.2011
Depositing User Dr. Florian Schulz
Date Deposited 09 Jun 2011 14:17
Last Modified 20 Sep 2017 08:17


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Schulz, Florian & Steyaert, Chris: Business coaching : The translation of the therapeutic habitus into the managerial realm. 2011. - 27th European Group for Organizational Studies (EGOS) Colloquium. - Gothenburg.

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