Marketing management of sport and tourism - Introduction

Item Type Book Section

Marketing Management of sport and tourism does not just mean marketing of touristic sport products. Marketing management of sport and tourism can be divided into marketing of sport activities, events or infrastructure for people outside the location and marketing of tourism through sport activities, events and sport infrastructure. A system approach is introduced to serve as a model for explaining interrelations between the different elements in the sport and tourism context. As such destinations, tourists, sport events, inhabitants and sport infrastructure have been identified. Based on literature research the need and a concept for an integrated management of the tourism sport marketing system is derived. Obviously the fit between the different system elements and making use of synergies in within the tourism marketing system is crucial. Research questions and a list of criterias for tourism marketing through sport is developed.

Authors Bieger, Thomas & Beritelli, Pietro
Editors Keller, Peter
Language German
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date 2003
Publisher Edition AIEST
Place of Publication St. Gallen
Series Name Publication of the AIEST
Volume Vol. 45
Page Range 277-288
Number of Pages 12
Title of Book Sport and Tourism
ISBN 3-9521723-4-0
Depositing User Simone Vonaesch
Date Deposited 19 Apr 2005 00:20
Last Modified 26 Jan 2017 15:28



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Bieger, Thomas & Beritelli, Pietro: Marketing management of sport and tourism - Introduction. In Keller, Peter (ed.): Sport and Tourism. St. Gallen : Edition AIEST, 2003, S. 277-288.

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