Do Corporate Initiatives Require Coordination?

Item Type Conference or Workshop Item (Paper)

Strategic initiatives are frequently touted as a mechanism to overcome structural inertial and create flexibility in multi-business firms. Yet, empirical research suggests that these initiatives frequently fail to reach their goals. In this paper we identify limits to the autonomy of strategic initiatives and argue that the coordination of corporate initiatives through corporate initiative programs (outside of the operating structure) is able to provide benefits beyond the reach of alternative approaches. We further argue that coordination of initiatives along several succinct dimensions improve their impact in creating cross-business synergies. Our arguments contribute to literatures on horizontal coordination, strategic initiatives, heterogeneous goals and multi-business firms more generally.

Authors Boppel, Michael; Keil, Thomas & Lechner, Christoph
Projects Lechner, Christoph; Kreutzer, Markus & Boppel, Michael (2010) Performance Implications of Managing Corporate Programs - A Control Perspective [fundamental research project]
Language English
Keywords Corporate Initiatives, Programs, Strategic Initiatives, Coordination
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 9 November 2011
Publisher SMS Strategic Management Society
Place of Publication Chicago
Page Range 7
Title of Book Strategies for a Multi-Polar World
Event Title 31st Strategic Management Society (SMS) Annual International Conference
Event Location Miami, FL
Event Dates 06.-09.11.2011
Depositing User Michael Boppel
Date Deposited 14 Sep 2011 13:00
Last Modified 24 Jan 2018 16:12


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Boppel, Michael; Keil, Thomas & Lechner, Christoph: Do Corporate Initiatives Require Coordination? 2011. - 31st Strategic Management Society (SMS) Annual International Conference. - Miami, FL.

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