Social network based individualized agenda setting : An approach towards developing an social network based agenda setting

Item Type Conference or Workshop Item (Paper)
Abstract In our work we present a conceptual framework for an individual, social network based agenda setting.The underlying conceptual framework is based on metrics from the personal (extended) ego network of each twitteruser,and the analysis of his interactions with his contacts.We are applying methods from network analysis to derive relevant metrics,which can potentially decide about the news value of a particular news item for the user. We also present the resulting artifact of our work, which is an open software prototype thatdemonstrates our theoretical approach.We alsodescribe some of the challenges, theoretical and practical issues that we encountered when creating this artifact.
Authors Plotkowiak, Thomas; Grubenmann, Stephanie & Stanoevska-Slabeva, Katarina
Language German
Keywords agenda setting, social media, social network analysis, twitter
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed No
Date 9 September 2011
Publisher ASNA Applications of Social Network Analysis
Title of Book ANSA 2011 Proceedings
Event Title 8th International Conference on Applications of Social Network Analysis ASNA 2011
Event Location Zürich
Event Dates 14.-16.09.2011
Depositing User Thomas Plotkowiak
Date Deposited 03 Jan 2012 14:13
Last Modified 20 Jul 2022 17:08
URI: https://www.alexandria.unisg.ch/publications/208578

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Plotkowiak, Thomas; Grubenmann, Stephanie & Stanoevska-Slabeva, Katarina: Social network based individualized agenda setting : An approach towards developing an social network based agenda setting. 2011. - 8th International Conference on Applications of Social Network Analysis ASNA 2011. - Zürich.

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https://www.alexandria.unisg.ch/id/eprint/208578
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