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A Dynamic Model of Fan Behavior : When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market
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A Dynamic Model of Fan Behavior : When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market
Type
conference paper
Date Issued
2012-05-22
Author(s)
Hattula, Stefan
Wetzel, Hauke
Hammerschmidt, Maik
Hattula, Johannes
Ebertin, Cornelia
Bauer, Hans H.
Editor(s)
Paulo, Rita
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing to Citizens : Going beyond Customers and Consumers
Publisher
ISCTE Business School
Publisher place
Lisbon
Start page
7
Event Title
41st Annual Conference European Marketing Academy (EMAC)
Event Location
Lisbon, Portugal
Event Date
22.-25.05.2012
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91627
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
210245