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Upselling
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Upselling
Journal
GfM Forschungsreihe
Type
newspaper article
Date Issued
2012-03-15
Author(s)
Tomczak, Torsten
Heidig, Wibke
Language
German
Keywords
Selling
Upselling
Kundenlebenszyklus
Dienstleistungen
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gesellschaft für Marketing
Number
2
Start page
1
End page
12
Pages
12
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91851
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
210576