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On the Appropriateness of the Assignment of Human Personality Traits to Brands
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On the Appropriateness of the Assignment of Human Personality Traits to Brands
Type
conference paper
Date Issued
2011-03-11
Author(s)
Lieven, Theo
van Tilburg, Miriam
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
A Meeting of the Minds
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Event Title
7th International Conference of Thought Leaders in Brand Management 2011
Event Location
Lugano, Schweiz
Event Date
10.-12.03.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/94397
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
210844