Business Model Ideation : An Experimental Approach for the Evaluation of Team-based Methods

Item Type	Conference or Workshop Item (Paper)
Abstract	Developing new business model ideas is a complex, ill-defined innovation task and among the core challenges for existing firms aiming to achieve sustainable success. Neither business model nor idea generation research has yet fully examined suitable methods to generate business model innovation ideas. We have conducted a comprehensive literature review and develop a model to examine the effectiveness of different methods for the generation of business model ideas. The model comprises both objective and subjective effectiveness measures. In a first empirical application of the model in an experimental setting, we have compared the effectiveness of the business model innovation canvas, collaborative sketching, and brainstorming to generate novel business model ideas. The initial results suggest that the model is suitable for comparing different methods: it discerns key indicators of effectiveness, important tradeoffs between quantity and quality of ideas, and between satisfaction and the ability to select the best idea.
Authors	Hoffmann, Friederike; Eppler, Martin J. & Bresciani, Sabrina
Language	English
Keywords	Business model innovation, idea generation, method effectiveness, idea quality
Subjects	business studies
HSG Classification	contribution to scientific community
HSG Profile Area	SoM - Business Innovation
Refereed	Yes
Date	6 June 2012
Publisher	European School of Management
Place of Publication	Brüssel
Volume	Paper 18521
Page Range	40
Title of Book	Social Innovation for Competitiveness, Organisational Performance and Human Excellence
Event Title	12th EURAM 2012 European School of Management
Event Location	Rotterdam
Depositing User	Friederike Hoffmann
Date Deposited	19 Apr 2012 17:57
Last Modified	20 Jul 2022 17:10
URI:	https://www.alexandria.unisg.ch/publications/211564

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Hoffmann, Friederike; Eppler, Martin J. & Bresciani, Sabrina: Business Model Ideation : An Experimental Approach for the Evaluation of Team-based Methods. 2012. - 12th EURAM 2012 European School of Management. - Rotterdam.

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https://www.alexandria.unisg.ch/id/eprint/211564

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