Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald
Editors Paulo, Rita
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 23 May 2012
Publisher EMAC
Place of Publication Brüssel
Volume 1. Auflage
Title of Book Marketing to Citizens: Going beyond Customers and Consumers
Event Title 41st European Marketing Academy (EMAC) Annual Conference
Event Location Lisbon, Portugal
Event Dates 23.-26.05.2012
ISBN 978-989-732-004-0
Depositing User Prof. Dr. Christian Alexander Hildebrand
Date Deposited 09 May 2012 09:19
Last Modified 20 Jul 2022 17:10
URI: https://www.alexandria.unisg.ch/publications/211979

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Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald: Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products. 2012. - 41st European Marketing Academy (EMAC) Annual Conference. - Lisbon, Portugal.

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https://www.alexandria.unisg.ch/id/eprint/211979
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