Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | |
| Authors | Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald |
| Editors | Paulo, Rita |
| Language | English |
| Subjects | business studies |
| HSG Classification | contribution to scientific community |
| Refereed | Yes |
| Date | 23 May 2012 |
| Publisher | EMAC |
| Place of Publication | Brüssel |
| Volume | 1. Auflage |
| Title of Book | Marketing to Citizens: Going beyond Customers and Consumers |
| Event Title | 41st European Marketing Academy (EMAC) Annual Conference |
| Event Location | Lisbon, Portugal |
| Event Dates | 23.-26.05.2012 |
| ISBN | 978-989-732-004-0 |
| Depositing User | Prof. Dr. Christian Alexander Hildebrand |
| Date Deposited | 09 May 2012 09:19 |
| Last Modified | 20 Jul 2022 17:10 |
| URI: | https://www.alexandria.unisg.ch/publications/211979 |
DownloadFull text not available from this repository.CitationHildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald: Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products. 2012. - 41st European Marketing Academy (EMAC) Annual Conference. - Lisbon, Portugal. Statisticshttps://www.alexandria.unisg.ch/id/eprint/211979
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