Neue Wege im Customer Relationship Management

Item Type Book Section
Abstract
Authors Österle, Hubert & Alt, Rainer
Editors Kirf, Bodo & Rolke, Lothar
Research Team BN, IWI2
Language German
Keywords Architektur, Customer Relationship Management, Methoden, Potenziale, Prototyp
Subjects information management
HSG Classification not classified
Refereed No
Date 2002
Publisher Frankfurter Allgemeine Buch
Place of Publication Frankfurt a.M.
Series Name Kommunikation
Page Range 93-102
Number of Pages 10
Title of Book Der Stakeholder-Kompass : Navigationsinstrument für die Unternehmenskommunikation
ISBN 3-934191-73-8
Depositing User Prof. em. Hubert Österle
Date Deposited 21 Mar 2005 16:26
Last Modified 23 Aug 2016 11:13
URI: https://www.alexandria.unisg.ch/publications/213213

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Citation

Österle, Hubert & Alt, Rainer: Neue Wege im Customer Relationship Management. In Kirf, Bodo & Rolke, Lothar (ed.): Der Stakeholder-Kompass : Navigationsinstrument für die Unternehmenskommunikation. Frankfurt a.M. : Frankfurter Allgemeine Buch, 2002, S. 93-102.

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