Case Study AMAG - Reorganization of Spare Parts Business
Type
case study
Date Issued
2006-06-01
Author(s)
Senger, Enrico
Research Team
C>K>P, IWI4
Abstract
Swiss Volkswagen importer AMAG reorganized its spare parts supply process through a new method of collaboration between Volkswagen, AMAG's central warehouse and regional warehouses, and service stations. From the service station spare parts orders via replenishment by the VW spare parts warehouse in Kassel (Germany) and by other suppliers, to Swiss customs, inventory levels in the central and regional warehouses, and the delivery to the service stations, the entire process utilizes the same database in real time. This enables AMAG to eliminate an existing sales and warehousing step and to manage the rapidly growing complexity of spare parts logistics resulting from frequent design changes and wide variety. Additionally it creates one central point of contact for the customer (one face to the customer) which replaces the product group-based responsibilities of the past.
Language
English
Keywords
Fallstudie
Collaboration
HSG Classification
not classified
Refereed
No
Publisher
Institut für Wirtschaftsinformatik, Universität St. Gallen