Business Networking in the Swatch Group

Item Type Journal paper

As part of 'The Swatch Group' ETA SAsupplies watch movements and spareparts to all Swatch brands and othercustomers such as retailers and watchmakers.To improve the quality and theefficiency of the customer relationshipsETA started a Business Networking projectin cooperation with the Universityof St Gallen. This project focused onthe complementary application of twoBusiness Networking strategies that areusually treated separately: supply chainmanagement and electronic commerce(e-commerce). Both concepts allow forestablishing direct relationships to thecustomers. Supply chain managementenables direct deliveries to the customersat lower costs and improvedreliability. E-commerce provides centralizedcatalogues and order entry procedureswith significant advantages intime and cost. This highlight s the importanceof understanding the interrelationsbetween both strategies increating mutual benefits between ETAand their customers.

Authors Alt, Rainer; Österle, Hubert; Reichmayr, Christian & Zurmuehlen, Rudolf
Research Team IWI2
Journal or Publication Title Electronic Markets
Language English
Subjects information management
HSG Classification not classified
Refereed No
Date 1 April 1999
Volume 9
Number 3
Page Range 169-173
Number of Pages 5
Depositing User PD Dr. Rainer Alt
Date Deposited 26 Jan 2011 09:11
Last Modified 26 Jan 2011 09:11


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Alt, Rainer; Österle, Hubert; Reichmayr, Christian & Zurmuehlen, Rudolf (1999) Business Networking in the Swatch Group. Electronic Markets, 9 (3). 169-173.

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