Psychic Distance in 37 Years of IB Literature : Taking Stock and Setting the Course

Item Type Conference or Workshop Item (Paper)
Abstract

Psychic distance has become a central concept in international business research. Despite its frequent use, its application to a variety of phenomena has produced inconsistent study results. We argue that part of this empirical ambiguity can be attributed to causal ambiguity and inconsistency. In order to better understand these issues, a systematic search and content analysis of published research on the psychic distance concept were performed. Covering major journals in the fields of international business, management, strategy and marketing, we identify 348 relevant academic contributions, outline the development of the concept and find evidence for its reification. Addressing the concept's controversial contribution to the literature so far, we offer a theoretical advancement in regard to its conceptualization. We argue that future operationalizations will benefit from the inclusion of bilateral measurement which allows for the possibility of asymmetric psychic distances and its consequences. We propose a framework that captures the two dimensions of psychic distance asymmetry and highlight research areas that could benefit from its application.

Authors Schuster, Anja & Ambos, Björn
Editors Feinberg, Susan & Kiyak, Tunga
Journal or Publication Title Proceedings of the ... Annual Meeting of the Academy of International Business
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 30 June 2012
Publisher Academy of International Business
Place of Publication East Lansing, MI
Title of Book Rethinking the Roles of Business, Government and NGOs in the Global Economy
Event Title 54th Academy of International Business (ABI) Annual Meeting
Event Location Washington D.C.
Event Dates 30.06.-03.07.2012
ISSN 2078-0435
Depositing User Anja Schuster
Date Deposited 11 Sep 2012 13:53
Last Modified 26 Jan 2018 11:10
URI: https://www.alexandria.unisg.ch/publications/216542

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Citation

Schuster, Anja & Ambos, Björn: Psychic Distance in 37 Years of IB Literature : Taking Stock and Setting the Course. 2012. - 54th Academy of International Business (ABI) Annual Meeting. - Washington D.C..

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https://www.alexandria.unisg.ch/id/eprint/216542
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