Dynamics in foreign markets -- A study of strategic control in CEE

Item Type Journal paper

Effective coordination is crucial to managing a global network of subsidiaries. Although much has been said on the instruments multinational companies use to control their foreign operations, only very little is known on how they develop over time. An empirical longitudinal analysis of 40 multinationals shows that as subsidiaries mature, control strategies need to be adapted. Consequently, headquarters' executives need to take into account a dynamic perspective on interactive effects of single control instruments when selecting control strategies during the internationalization process

Authors Brenner, Barbara & Ambos, Björn
Journal or Publication Title Marketing Review St. Gallen
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed No
Date June 2009
Publisher Springer Gabler
Place of Publication Wiesbaden
Volume 26
Number 3
Page Range 28-32
Number of Pages 5
ISSN 1865-6544
Publisher DOI 10.1007/s11621-009-0050-5
Depositing User Anja Schuster
Date Deposited 21 Nov 2012 22:26
Last Modified 23 Aug 2016 11:15
URI: https://www.alexandria.unisg.ch/publications/218075


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Brenner, Barbara & Ambos, Björn (2009) Dynamics in foreign markets -- A study of strategic control in CEE. Marketing Review St. Gallen, 26 (3). 28-32. ISSN 1865-6544


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