Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation

Item Type Conference or Workshop Item (Paper)
Abstract

Social Media applications as a contemporary phenomenon attract the attention of organizations and researchers. While these technologies are mainstream in a private setting, there is still uncertainty among organizations of operating them. The corporate perspective aims at deploying these technologies for value creation, i.e. improvement and even innovation. Conceptual guidance for a proper management to professionalize Social Media management is missing. Maturity models provide support to this challenge. This paper deals with the development of a maturity model for the organizational adoption of Social Media. By means of a design science research approach, the model is defined along the dimensions strategy, processes, IT systems, culture, and governance and measured against five maturity stages. Thereby a contribution is made to the knowledge base of corporate Social Media usage as well as to the development of a maturity model along a defined design methodology.

Authors Lehmkuhl, Tobias; Baumöl, Ulrike & Jung, Reinhard
Research Team IWI5
Language English
Keywords Social Media, Web 2.0, Maturity Model, Design Science Research
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 7 January 2013
Publisher IEEE Computer Society
Place of Publication Los Alamitos
Volume 1. Auflage
Page Range 3067-3076
Number of Pages 10
Title of Book HICCS 2013 Proceedings
Event Title 2013 46th Hawaii International Conference on System Sciences
Event Location Maui, Hawaii, USA
ISBN 978-1-4673-5933-7
Publisher DOI 10.1109/HICSS.2013.561
Depositing User Dr. Tobias Lehmkuhl
Date Deposited 31 Jan 2013 16:49
Last Modified 23 Aug 2016 11:15
URI: https://www.alexandria.unisg.ch/publications/220135

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Lehmkuhl, Tobias; Baumöl, Ulrike & Jung, Reinhard: Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation. 2013. - 2013 46th Hawaii International Conference on System Sciences. - Maui, Hawaii, USA.

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https://www.alexandria.unisg.ch/id/eprint/220135
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