Perspectives on Social Media @ Credit Suisse

Item Type Presentation
Abstract

Untersuchungsgegenstand: Social Media Portfolio der Credit Suisse unter Besondere Berücksichtung der Facebook Fanpage

Zielsetzung: Erörterung des Beitrages von Facebook für die Kundenkommunikation

Analysezeitraum des Facebook-Profils: April - Oktober 2012

Authors Lehmkuhl, Tobias
Research Team IWI5
Language English
Subjects business studies
HSG Classification contribution to practical use / society
HSG Profile Area SoM - Business Innovation
Refereed No
Date 4 December 2012
Depositing User Dr. Tobias Lehmkuhl
Date Deposited 31 Jan 2013 17:22
Last Modified 18 Mar 2014 11:34
URI: https://www.alexandria.unisg.ch/publications/220143

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Citation

Lehmkuhl, Tobias: Perspectives on Social Media @ Credit Suisse. 4 December 2012.

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https://www.alexandria.unisg.ch/id/eprint/220143
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