Regionalization strategy and performance : The moderating role of industry dynamism and top management team diversity

Item Type Journal paper
Abstract

This paper contributes to the debate about the performance implications of adopting a regional as opposed to a global strategic posture. The aim of this paper is to argue that the performance effects of a regionalization strategy vary based on the characteristics of the industry in which the MNE operates and the composition of its top management team (TMT).

This analysis is based on a cross-sectional dataset of 211 large European MNEs headquartered in four Western European economies at the end of 2005.

Results show that firms adopting a regional orientation outperform MNEs with global strategic positioning. This positive relationship is less pronounced under conditions of industry dynamism and inter-regional TMT diversity.

The study contributes to our understanding of whether and under what conditions MNEs benefit from adopting a regional as opposed to a global strategic posture.

Authors Ruigrok, Winfried; Greve, Peder & Georgakakis, Dimitrios
Journal or Publication Title Multinational Business Review
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 3 March 2013
Publisher Emerald
Place of Publication Bingley UK
Volume 21
Number 1
Page Range 6-24
Number of Pages 19
ISSN 1525-383X
Publisher DOI 10.1108/15253831311309465
Depositing User Friederike Schlickenrieder
Date Deposited 18 Feb 2013 11:27
Last Modified 23 Aug 2016 11:15
URI: https://www.alexandria.unisg.ch/publications/220583

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Citation

Ruigrok, Winfried; Greve, Peder & Georgakakis, Dimitrios (2013) Regionalization strategy and performance : The moderating role of industry dynamism and top management team diversity. Multinational Business Review, 21 (1). 6-24. ISSN 1525-383X

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https://www.alexandria.unisg.ch/id/eprint/220583
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