George S. Day : Closing the Marketing Capabilities Gap

Item Type Book Section
Abstract
Authors Herhausen, Dennis
Editors Reinecke, Sven
Language English
Subjects business studies
HSG Classification contribution to practical use / society
Refereed No
Date 2012
Publisher Thexis
Place of Publication St. Gallen
Page Range 57-66
Number of Pages 10
Title of Book Marketeers : Macher, Manager und Magnaten
ISBN 978-3-905819-19-9
Depositing User Prof. Dr. Dennis Herhausen
Date Deposited 20 Feb 2013 17:07
Last Modified 23 Aug 2016 11:15
URI: https://www.alexandria.unisg.ch/publications/220707

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Citation

Herhausen, Dennis: George S. Day : Closing the Marketing Capabilities Gap. In Reinecke, Sven (ed.): Marketeers : Macher, Manager und Magnaten. St. Gallen : Thexis, 2012, S. 57-66.

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https://www.alexandria.unisg.ch/id/eprint/220707
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