Beyond Nudges : Tools of a Choice Architecture

Item Type Journal paper
Abstract

The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing the choice options. Tools for structuring the choice task address the idea of what to present to decision-makers, and tools for describing the choice options address the idea of how to present it. We discuss implementation issues in using choice architecture tools, including individual differences and errors in evaluation of choice outcomes. Finally, this paper presents a few applications that illustrate the positive effect choice architecture can have on real-world decisions.

Authors Johnson, Eric J.; Dellaert, Benedict G. C.; Fox, Craig; Goldstein, Daniel G.; Häubl, Gerald; Larrick, Richard P.; Payne, John W.; Peters, Ellen; Schkade, David; Wansink, Brian & Weber, Elke U.
Journal or Publication Title Marketing Letters
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date June 2012
Publisher Springer Science
Place of Publication Dordrecht
Volume 23
Number 02
Page Range 487-504
Number of Pages 18
ISSN 0923-0645
ISSN-Digital 1573-059X
Publisher DOI 10.1007/s11002-012-9186-1
Depositing User Prof. Dr. Emanuel de Bellis
Date Deposited 20 Feb 2013 18:51
Last Modified 23 Aug 2016 11:15
URI: https://www.alexandria.unisg.ch/publications/220708

Download

Full text not available from this repository.

Citation

Johnson, Eric J.; Dellaert, Benedict G. C.; Fox, Craig; Goldstein, Daniel G.; Häubl, Gerald; Larrick, Richard P.; Payne, John W.; Peters, Ellen; Schkade, David; Wansink, Brian & Weber, Elke U. (2012) Beyond Nudges : Tools of a Choice Architecture. Marketing Letters, 23 (02). 487-504. ISSN 0923-0645

Statistics

https://www.alexandria.unisg.ch/id/eprint/220708
Edit item Edit item
Feedback?