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Interactive Consumer Decision Aids
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Interactive Consumer Decision Aids
Series
International series in operations research & management science
ISBN
978-0-387-78212-6
Type
book section
Date Issued
2008
Author(s)
Murray, Kyle
Häubl, Gerald
Editor(s)
Hillier, Frederick S.
Wierenga, Berend
DOI
10.1007/978-0-387-78213-3_3
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbook of Marketing Decision Models
Publisher
Springer
Publisher place
Boston, MA
Number
121
Start page
55
End page
77
Pages
23
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79484
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220734